HIGGS is coming

Something new is coming.

The Distinguished Dog Company is evolving into HIGGS.

For people with taste — who happen to have a dog.

Same founder.
Same standards.
New energy.

What's going on?

This isn't a rebrand for the sake of it. 

It’s been building quietly for a while (a long while!)- I have hated the name The Distinguished Dog Company for a really long time, and in recent years it's given me the feeling that it's really restrictive for the type of brand I want to create. 

The Distinguished Dog Company got us here.
HIGGS is where we go next.

What is HIGGS?

HIGGS is a lifestyle brand.

For people who care about quality, don’t take things too seriously, and expect more from the things they buy

Some things will be for dogs.
Some things won’t be.

All of it will feel like it belongs.

What this means for you.

Nothing you love is going anywhere.

Your favourite pieces are coming with us — just sitting in a better, more considered space.

Same quality.
Same attitude.
More room to do more fun things.