About Us
Established in 2016, what began as The Distinguished Dog Company has evolved into something even more special — welcome to HIGGS.
Based in a wonderfully converted barn in Devon, we design and make products for the most discerning dogs that want to look and feel the bees-knees.
The inspiration behind the brand is the rather eccentric Lhasa Apso named Nusandilly Rocket Man, or Mr Gatsby to his friends.

Our story began whilst planning our wedding — naturally, we wanted Mr Gatsby to look the part on our special day. I couldn't find anything that fitted the bill; nothing matched the level of quality (and luxury) he deserved. So I made him his very own Bow Tie. After our wedding, I continued making Mr Gatsby Bow Ties and they seemed to give him an extra spring in his step.
The Distinguished Dog Company was born.
Taking inspiration from fashion and interiors, our sophisticated collections are completely handcrafted. The result — unique pieces that are perfect for dogs with individuality and impeccable taste.
And now, we are HIGGS.
HIGGS is the natural evolution of everything we have always stood for — the same passion for craft, quality, and quintessentially British character, with a name that feels as bold and distinctive as the dogs we dress. The spirit of Mr Gatsby lives on in every piece we make.